The scientific abstract provides the researcher with an opportunity to communicate their research efforts concisely to a wider target audience. Most commonly, this is as part of a research article or submission to scientific meeting, and in each situation, the preparation of a well-written abstract will enhance the likelihood of a successful outcome (e.g. an article being sent for peer-review, or conference abstract being accepted for oral presentation). Indeed, a well-structured abstract frequently provides reassurance to the reader as to the mindset of the researcher and the likely quality of their research. Thus, the abstract should be viewed as a critical component of the scientific process that requires careful consideration, rather than a quick task immediately prior to submission. This presentation will address many of the key considerations required for successful abstract writing. In particular, it will focus on the essential elements of a strong abstract, as well as providing tips on how to ensure it reaches its target audience.