Endocrine Abstracts

Background: There is a plethora of misinformation mixed with myths in social media-led communities about diabetes and an ill-informed image of nurses about knowledge of Diabetes Mellitus (DM) presents a gap for research in this area. The growing burden, incidence, prevalence and complications for the 33% of the population living with Diabetes Mellitus in Pakistan needs an urgent attention.

Aim of the Study: The aim of this research project was to present nurses as knowledgeable DM experts who play a role in training local nurses and community members to become “health evangelists. It will facilitate the graduate nurses to advance the practice with development of Nurse Practitioner (NP) and Advanced Nurse Practitioner Role (ANP) in endocrinology particularly DM Care First time in Pakistan through innovative training.

Methodology: The research project employed the cross-sectional survey data collection. The findings led to First Nurse-Led Diabetes Care Course implemented at Al-Kawthar University, Karachi-Pakistan. The future activities will enhance productivity with producing 30-60 second myth-busting videos on different social media channels and formats to engage the community for a better, health-conscious, and authentic knowledge-based society.

Results: The findings for the brand evangelism scale applied to check and recruit the graduate nurses who fall higher on the brand evangelism scale, who can be recruited for the advocacy for diabetes knowledge in advance roles. Additionally, the Aaker brand equity model applied to check the brand value perception of the community and nurses before and after the feedback of current progressing DM Care Course. The data analyzed by SPSS and Smart PLS software. This project served both academia and practitioners by creating a knowledge base for the nurses, raising awareness about diabetes, elevating nurses’ image, creating strategies for the policymakers and healthcare industry.

Keywords: Diabetes Mellitus, Advanced Nurses Roles, Brand Value, Innovation in Teaching, Nurse-Led Diabetes Care