Endocrine Abstracts

JOINT1353

Introduction: Women navigating menopause often face significant barriers to accessing reliable and accurate educational resources, which are exacerbated by the prevalence of misinformation online. Traditional, text-heavy resources frequently fail to engage modern audiences. The CoMICs (Concise Medical Information Cines) initiative produces short, engaging, evidence-based educational videos to address this limitation. However, these CoMICs are usually in English. Similar resources needed to be created in non-English languages to address health literacy and language barriers.

Objectives: • Develop peer-reviewed, evidence-based educational videos on menopause in multiple languages.

• Assess these educational videos’ digital dissemination and engagement across social media.

Methods: This study was conducted in the UK between July and December 2024. A multidisciplinary team—including medical students, healthcare professionals, and women with lived menopause experiences—collaborated to produce visually engaging, peer-reviewed videos. Using the five-phase CoMICs framework, the project involved script creation, video production, publication, evaluation, and impact analysis. The Menopause CoMICs in English were translated into 10 languages. Clinical experts and experts by experience rigorously reviewed the materials to ensure scientific and linguistic accuracy. The translated CoMICs were disseminated on social media between October 1 and 18, 2024. Full-length videos were uploaded to YouTube every other day, while shorter snippets tailored to platform-specific algorithms were shared on TikTok, Instagram, Facebook, and X (formerly Twitter). The engagement of these CoMICs across social media was tracked for three months. Views, likes, and shares were monitored to assess each video’s reach and engagement.

Results: The initiative garnered 18,059 views, 112 likes, and 44 shares across all platforms. TikTok achieved the highest engagement with 5,891 views, followed by Instagram with 5,323 views and X with 6,845 views. A single video’s highest view count was 1,600 on X, 1,500 on Instagram, and 1,092 on TikTok. Instagram led in likes, generating 52, followed by X with 46 and TikTok with 14. Stratified by language, the most viewed CoMIC videos were in Polish, followed by Serbian, Spanish, and Turkish, with the English video ranking sixth.

Conclusion: Menopause CoMICs successfully developed peer-reviewed audiovisual resources that overcame linguistic barriers. The preference for non-English videos highlights the importance of multilingual approaches in health education. By leveraging digital platforms, the initiative effectively promoted evidence-based education and combated misinformation about menopause. Future efforts will aim to expand content into additional languages and address a broader range of medical conditions, ensuring more inclusive and far-reaching health education.