Searchable abstracts of presentations at key conferences in endocrinology
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Society for Endocrinology BES 2015

Edinburgh, UK
02 Nov 2015 - 04 Nov 2015

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2-4 November 2015, Edinburgh, UK Further information


Skills 1: Working with the media

ea0038sk1.1 | Skills 1: Working with the media | SFEBES2015

Why should we engage with the media?

Quinton Richard

Lord Reith famously characterised the BBC’s purpose as ‘to educate, inform and entertain’ (EIE). News and current affairs is a multibillion dollar industry that is rapidly expanding beyond traditional print, audio and vision formats, allowing the media to reach out even to the most isolated and disadvantaged populations worldwide. The media have an insatiable appetite for stories about medicine, healthcare and related scientific advances, because these strongly ...